Cape Town to come alive with Bang & Olufsen on The New Design Trail
Are you ready for Cape Town to come alive with Bang & Olufsen on the new Design Trail?
It’s high time to explore the Mother City’s world-renowned and ever-dynamic creative community! Bang & Olufsen is putting its best foot forward this June and inviting you to step out on the inaugural Cape Town Design Trail from 1-30 June 2021.
The new trail gives participants one-on-one access to the incredible Bang & Olufsen showroom while raising the bar for the industry and involving the city as a whole.
Not-to-be-missed, the trail is presented by the Decorex Africa portfolio and is the first of its kind for the city. The array of stimulating sights and sounds allows Cape Town to cement its reputation as a creative capital, and a former World Design Capital.
Cape Town is also the first city in Africa to be named a UNESCO City of Design – and the accolade is rightly deserved when you look at the exceptional calibre of its creative citizens.
To help you make sense of the massive variety and number of participants, the trail has been divided into a series of curated routes, each with its own theme. Bang & Olufsen will be featured on the retail therapy route and the design experience route.
Bang & Olufsen was founded in 1925 close to Struer, a small town in the western part of Denmark, where two young Danish engineers, Peter Bang and Svend Olufsen, began a modest production of radios in the attic of the Olufsen family home.
The global Bang & Olufsen luxury-lifestyle brand we know today is founded on Peter Bang and Svend Olufsen’s devotion, and their early vision from 1925 remains the soul of the company today.
The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company and the brand at the forefront of audio innovation.
As a luxury consumer electronics brand, Bang & Olufsen is driven by a never-failing will to create only the best. With its legacy of outstanding craftsmanship, the brand continues to craft sophisticated technology that matches their customers’ spaces and delivers superior acoustic excellence.